Until 2020, few people discuss keyword tags separately on the page. The main reason is that most search engines do not include these keyword tags in their ranking indicators. The editor of the super ranking system organizes and publishes them.
So, is the <keywords> keyword tag useful for SEO?
What does the <keywords> tag mean?
Simple understanding: The <keywords> tag is a meta tag in the HTML title, used to emphasize specific keywords of a web page. Early search engines largely relied on this tag for page ranking.
However, with the excessive use of this tag, a large number of webmasters began to accumulate this keyword tag, which caused search engines to be unable to rely on the <keywords> tag to objectively judge the value of the page and gradually reduce its impact on rankings.
Based on past experience, the current domestic mainstream search engines’ attitude towards the <keywords> tag is as follows:
(1) Google: For small business partners, we should learn more about Google SEO. At present, Google has hardly considered the effect of this tag on search engine optimization. It may pay more attention to content relevance and backlink considerations.
(2) Bing: For Bing search, there is currently a certain reference value for the <keywords> tag.
(3) Baidu: On the Baidu webmaster forum, some sites stated that the current tag’s impact on SEO is negligible, but for the release of Bear’s Palm, the editor of the Super Ranking System believes that this tag may be taken seriously again.
How to set the <keywords> tag?
1. Leave blank
For blanks, is this tag set? So Baidu Spider completely relies on content page keywords and related links to determine the core keywords of this page.
There is a big advantage of leaving it blank, that is, it allows Baidu to automatically locate you, the relevance of the page content, if you fill in the conflict with Baidu identification, it will not be good.
2. Fill in
If we decide to fill in the <keywords> tag, we need to pay attention to the following:
Make sure that the keyword content is highly relevant to the page content and corresponds to the keywords in the title tag. If they are very different and unrelated, they can easily be judged as cheating, which is often counterproductive.
(2) Number of keywords
Don’t try to accumulate long tail keywords in the <keywords> tag. This is meaningless. For keyword tags, we recommend that you control the number of approximately 1-4 keywords.